Climate Change

Biography

Biography: Bandinee Pradhan

Abstract

Statement of the Problem:Climate change has since a long time ago stopped to be a scientific interest, and is no longer just one of numerous natural and regulatory concerns. As the United Nations Secretary-General has said, it is the major, overriding ecological issue of our time, and the single most noteworthy challenge facing environmental regulators. It is a growing crisis with financial, wellbeing and safety, food production, security, and other dimensions. Shifting weather pattern, for instance, threaten food production through increased unpredictability of precipitation, rising ocean levels debase coastal freshwater reserves and build the danger of catastrophic flooding, and a warming environment aids the pole ward spread of pests and diseases once limited to the tropics. It is truly vital that earthlings ought to think about the earth and natural assets. The primary purpose of this research is tofind out people’s attitude towards Climate Change. Secondary purpose is to discuss how social marketers can design there marketing strategy to indulge green behavior. Methodology: The paper involves exploring the views, experiences, beliefs and/or motivations of individuals on climate change thus semi structured interview was used. Findings: Interview transcripts were analyzed through coding. QDA Minor lite, software for text analysis was used. Emerging themes were identified during the coding. Themes suggest the reasons why possibly people don’t care about climate change as a real happening thing in the current era. Uncertainty, mistrust and disbelieve were identified as the primary reasons.Conclusion & Significance: Uncertainty over climate change reduces the frequency of “green” behavior in people. The overall finding suggests people may be missing on strong message required about climate change to become aware and work collectively one on precautionary measures. This paper has implication for social marketers, govt. agency and Non-profit environment workers. It can help them understand the audiences view before designing any message that deals with environmental issues.